# Empowering businesses with innovative pricing operations solutions ## The $1 Trillion Corpus That AI Cracked SERFF AI turns 25 years of US insurance filings into structured, executable pricing models, enabling instant analysis, benchmarking, and filing generation. [Read more](/content/post/the-1-trillion-corpus-that-ai-cracked/index.html) ## Swallow Data: Live insight into your pricing performance See how Swallow’s Data area gives you real-time visibility over quotes, performance, and customer behaviour across your entire pricing model. [Read more](/content/post/swallow-data-live-insight-into-your-pricing-performance/index.html) ## Swallow Tests: Validate your pricing with real-world scenarios See how Swallow’s Tests area lets you simulate quotes, inspect calculations, and perfect your pricing model before publishing. [Read more](/content/post/swallow-tests-validate-your-pricing-with-real-world-scenarios/index.html) ## Swallow Build: Bring your pricing model to life A quick look at how Swallow’s Build area lets you edit, test, and publish pricing models with complete control and instant feedback. [Read more](/content/post/swallow-build-bring-your-pricing-model-to-life/index.html) ## Swallow Overview: Core features at a glance See how Herbie, the AI actuary inside Swallow, turns a simple prompt into a fully tested and deployable insurance pricing model for electric vehicles in just a few clicks. [Read more](/content/post/swallow-overview--a-quick-tour-of-the-platforms-core-capabilities/index.html) ## Why Modern Insurers Are Moving to AI-Powered Enterprise Pricing Engines A look at how AI is transforming insurance pricing, from spreadsheet-based models to enterprise-grade rating engines built for speed, consistency, and control. [Read more](/content/post/why-modern-insurers-are-moving-to-ai-powered-enterprise-pricing-engines/index.html) ## Swallow / MGT How MGT use Swallow to power AI-driven pricing, accelerate model updates and support fast, reliable commercial insurance quoting. [Read more](/content/post/swallow-mgt/index.html) ## Herbie: AI Renewal calls Automate insurance renewals at scale. Herbie runs thousands of calls, negotiates live, and boosts retention by up to 25%. [Read more](/content/post/herbie-ai-renewal-calls/index.html) ## How Filings-Based Pricing Engines Are Transforming Insurance Product Delivery A look at how filings-driven pricing engines are reshaping insurance product delivery, helping teams launch faster, govern better, and take full control of their rating logic. [Read more](/content/post/how-filings-based-pricing-engines-are-transforming-insurance-product-delivery/index.html) ## AI Agent for Insurance Products Sam talks through our new AI Agent for Insurance products. Get a new Insurance product built and live within a couple of minutes. [Read more](/content/post/ai-agent-for-insurance-products/index.html) ## Swallow / Ouch! How Ouch! used Swallow to launch digital takaful products faster, with transparent pricing, audit readiness and seamless model updates. [Read more](/content/post/swallow-ouch/index.html) ## Pricing Pain Point #4 - Slow deployment Whilst the modelling process is where pricing strategy begins, getting changes in front of customers is where the rubber hits the road and new pricing is tested with real customers. [Read more](/content/post/publishing-challenges/index.html) ## Pricing Pain Point #3 - Testing concerns With pricing critical to growth and profitability, businesses must understand the impact of any price changes, as well as ensure what goes live to customers is identical to that modelled. [Read more](/content/post/testing-challenges/index.html) ## Swallow / Open How Open used Swallow to launch embedded insurance in the UK faster, with flexible pricing, rapid updates and lower operational cost. [Read more](/content/post/swallow-open/index.html) ## Pricing Pain Point #2 - Lengthy process In any fast moving business, having a clear record of decisions, changes and their impacts is key to operating efficiently and successfully. [Read more](/content/post/process-challenges/index.html) ## Pricing Pain Point #1 - Data issues Underlying all pricing strategy is data, whether it be on the market and competition or a company’s own quote, sales and cost data. [Read more](/content/post/data-challenges/index.html) ## Swallow / Rivr How Rivr uses Swallow to deliver pricing models faster, with better governance, smoother client handovers and one-click deployment. [Read more](/content/post/rivr-swallow/index.html) ## What we've learned about pricing Over the past few months, we've talked to over 100 pricing and technology professionals from a range of industries. [Read more](/content/post/what-weve-learned-so-far/index.html) ## Why I created Swallow Financial pricing models (think insurance, credit, mortgages, financing, leasing, memberships) have, and continue to be, designed in spreadsheets and published through in-house custom code or legacy enterprise software. [Read more](/content/post/why-i-created-swallow-for-pricing/index.html) ## We feel you, pricing is hard... Dynamic pricing is hard to create and serve to your customers. [Read more](/content/post/what-are-financial-pricing-operations/index.html) Get started with Swallow We offer a free trial. In order to give you the best experience, we schedule a 20 minute call to setup our platform and APIs to suit your needs.