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Swallow FAQs
What is Swallow?
Swallow is a no-code pricing platform built for insurance and financial products. It gives actuaries, pricing teams, and product owners full control to design, test, and launch insurance pricing models, without waiting on developers or long IT release cycles.
Who is Swallow for?
Swallow is designed for anyone who owns pricing: actuaries, underwriters, pricing managers, and product leaders. Developers benefit too, with clean APIs and integrations that make pricing easy to plug into existing systems.
How large are the businesses using Swallow today?
Swallow is trusted by both fast-growing insurers and large established players. Our biggest customer serves more than three million quotes every month through Swallow, and our largest client generates over one billion dollars in annual revenue. The platform is built to perform at this level of scale, giving you confidence that it can handle anything from early-stage growth to global enterprise demand.
How does Swallow help modernise legacy systems?
Many insurers still rely on core systems where pricing changes are slow and complex. Swallow lets you move pricing logic out of those systems and manage it independently. Your legacy platform stays stable, while Swallow handles agile pricing updates, testing, and deployment. This means you get modern flexibility without the cost and disruption of a full system replacement.
How is Swallow different from other pricing platforms?
Competing tools like Radar and Earnix provide pricing engines, and platforms such as Taktile focus on decision rules. Swallow brings both together in one place and adds something unique. Every pricing model you create in Swallow can be distributed instantly through APIs, embeddable forms, chatbots, or even text and voice AI.
This means your models do not just sit in a system, they go straight into the hands of customers and partners across every channel. That combination of no-code control, full decision logic, and direct multi-channel distribution sets Swallow apart.
Why separate pricing from code?
When pricing logic is buried in spreadsheets or application code, even small changes can take weeks. By moving pricing into Swallow, business users get speed and flexibility, while developers get a stable, governed system that’s easy to integrate. Everyone wins.
Can Swallow handle decision rules?
Yes. You can build exclusions, referral, excesses, and endorsements within your model so that you can write the best policies for your business.
How is Swallow priced?
Swallow’s pricing is simple and scales with your growth. Pricing starts at £2,500 per month and scales based on the number of quotes processed and GWP. Each plan includes 100K of free quotes, and you only pay more as volumes of quotes rise above this.
Is there a start-up discount?
The start-up package is a discounted plan for insurers with under £10 million in gross written premium, designed to give new entrants an affordable way to get started.
Is there a free trial?
Yes. Swallow is free to try so you can explore the platform and see how it fits your workflow before committing.
How does Swallow improve collaboration between pricing and tech teams?
Swallow bridges the gap between actuaries and developers. Pricing teams can make and publish changes directly, while developers only need to focus on integration. This reduces bottlenecks and ensures both teams work more efficiently together.
Can Swallow scale with my business?
Yes. Swallow is designed to grow with you, from start-up insurers handling thousands of quotes to global players processing millions each month. Some of our customers already serve millions of quotes per month on price comparison websites, and Swallow delivers them with low latency and high concurrency. You can scale without ever needing to switch platforms.
How does Swallow support product launches?
Swallow makes it easy to launch new insurance or financial products quickly. Instead of waiting months for IT releases, you can build, test, and publish a new pricing model in days. This helps you react faster to new opportunities and get products to market ahead of competitors.
Can Swallow help with regulatory changes?
Yes. When regulations shift, pricing teams can adjust models in Swallow in minutes. With full version history and audit trails, you can demonstrate compliance instantly while keeping your pricing up to date.
How does Swallow help with innovation?
By giving pricing teams direct control, Swallow allows faster experimentation and testing of new ideas. Quotes are reported and analyzed in real-time and at high volume. You can trial new models or discounts in days, gather results, and refine them before wider rollout.
What are the core parts of the Swallow platform?
Swallow brings together everything you need in one place:
- Data – Import, clean, enrich, and version your pricing data.
- Build – Design pricing rules and logic with a visual editor or custom code where needed.
- Test – Run scenario tests, pivots, and 'what-if' analysis before going live.
- Governance – Version control, approvals, and audit trails for complete oversight.
- Publish – Deploy as APIs, embeddable forms, or conversational agents.
How many projects or pricing models can I create in Swallow?
You can create as many projects as you need. Each project can represent a product line, geography, or experiment, and all of them are managed side by side in Swallow. There are no fixed limits on the number of pricing models you can build - the platform is designed to scale with your business and grow as your pricing needs expand.
Can I embed Swallow in my existing systems?
Yes! You can embed quote forms, connect to systems via APIs, or contextualise LLMs and AI Agents.
How is data secured?
All data is encrypted in transit and at rest. Swallow provides role-based permissions, audit logs, and complete version history. You’ll always know who made changes, when, and why.