Empowering businesses with innovative pricing operations solutions
The $1 Trillion Corpus That AI Cracked
SERFF AI turns 25 years of US insurance filings into structured, executable pricing models, enabling instant analysis, benchmarking, and filing generation. Read more
Swallow Data: Live insight into your pricing performance
See how Swallow’s Data area gives you real-time visibility over quotes, performance, and customer behaviour across your entire pricing model. Read more
Swallow Tests: Validate your pricing with real-world scenarios
See how Swallow’s Tests area lets you simulate quotes, inspect calculations, and perfect your pricing model before publishing. Read more
Swallow Build: Bring your pricing model to life
A quick look at how Swallow’s Build area lets you edit, test, and publish pricing models with complete control and instant feedback. Read more
Swallow Overview: Core features at a glance
See how Herbie, the AI actuary inside Swallow, turns a simple prompt into a fully tested and deployable insurance pricing model for electric vehicles in just a few clicks. Read more
Why Modern Insurers Are Moving to AI-Powered Enterprise Pricing Engines
A look at how AI is transforming insurance pricing, from spreadsheet-based models to enterprise-grade rating engines built for speed, consistency, and control. Read more
Swallow / MGT
How MGT use Swallow to power AI-driven pricing, accelerate model updates and support fast, reliable commercial insurance quoting. Read more
Herbie: AI Renewal calls
Automate insurance renewals at scale. Herbie runs thousands of calls, negotiates live, and boosts retention by up to 25%. Read more
How Filings-Based Pricing Engines Are Transforming Insurance Product Delivery
A look at how filings-driven pricing engines are reshaping insurance product delivery, helping teams launch faster, govern better, and take full control of their rating logic. Read more
AI Agent for Insurance Products
Sam talks through our new AI Agent for Insurance products. Get a new Insurance product built and live within a couple of minutes. Read more
Swallow / Ouch!
How Ouch! used Swallow to launch digital takaful products faster, with transparent pricing, audit readiness and seamless model updates. Read more
Pricing Pain Point #4 - Slow deployment
Whilst the modelling process is where pricing strategy begins, getting changes in front of customers is where the rubber hits the road and new pricing is tested with real customers. Read more
Pricing Pain Point #3 - Testing concerns
With pricing critical to growth and profitability, businesses must understand the impact of any price changes, as well as ensure what goes live to customers is identical to that modelled. Read more
Swallow / Open
How Open used Swallow to launch embedded insurance in the UK faster, with flexible pricing, rapid updates and lower operational cost. Read more
Pricing Pain Point #2 - Lengthy process
In any fast moving business, having a clear record of decisions, changes and their impacts is key to operating efficiently and successfully. Read more
Pricing Pain Point #1 - Data issues
Underlying all pricing strategy is data, whether it be on the market and competition or a company’s own quote, sales and cost data. Read more
Swallow / Rivr
How Rivr uses Swallow to deliver pricing models faster, with better governance, smoother client handovers and one-click deployment. Read more
What we've learned about pricing
Over the past few months, we've talked to over 100 pricing and technology professionals from a range of industries. Read more
Why I created Swallow
Financial pricing models (think insurance, credit, mortgages, financing, leasing, memberships) have, and continue to be, designed in spreadsheets and published through in-house custom code or legacy enterprise software. Read more
We feel you, pricing is hard...
Dynamic pricing is hard to create and serve to your customers. Read more
Get started with Swallow
We offer a free trial. In order to give you the best experience, we schedule a 20 minute call to setup our platform and APIs to suit your needs.